Culture Labx TO: Culture Sells, Leverage Your Culture For Branding and Marketing

On Thursday November 17 we celebrated the final Culture Labx event of 2016, with a panel discussion with a group of culture champions, followed by lively breakout discussions. 

Panelists included: Erin Bury, Managing Director of 88Creative, Rob Villeneuve, CEO of, Derek Watson, Director of Engineering at The Working Group (TWG), and David Au-yeung, Cofounder and Chief People Officer at Flipp.

This month's theme was "Culture Sells: Leverage Your Culture For Branding and Marketing". Our panelists shared insights about developing outstanding company culture that's an authentic representation of your brand, improving Glassdoor scores, engaging employees as brand ambassadors, and more. Check out the tweets below for some of the highlights and "value bombs" dropped at this event!

Culture Labx is a global community of founders, designers, and practitioners who focus on the topic of culture as the backbone of the future of work. Culture Labx started in San Fransisco in 2013 and has culture communities around the world, including London, New York, Chicago, San Fransisco, and now Toronto.

All proceeds from #CLxTO events are donated to Ladies Learning Code in Toronto, in support of youth programs. 

Many thanks to our sponsors at Mercatus TechnologiesPerry + Currier Inc./ Currier + Kao LLP, Now Creative Group & Now Common, Breather, Mindful Snacks, & Beaus All Natural Brewing! Please visit their websites to learn more about their outstanding services, and amazing company cultures!

Don't miss out on our next Culture Labx TO in January 2017! Event details will be shared in December.  In the meantime, check out some of our favourite tweets and photos, and this video from Now Creative from the event: 

Photo Credit: Nika Zbasnik,

Photo Credit: Nika Zbasnik,